Of course, it could get extremely hot in September, and wearing white might make the most sense, but if you wanted to be appropriately attired you just did not do it. Labor Day became a federal holiday in , and society eventually adopted it as the natural endpoint for summer fashion. Not everyone followed this rule.
Even some socialites continued to buck the trend, most famously Coco Chanel , who wore white year-round. But even though the rule was originally enforced by only a few hundred women, over the decades it trickled down to everyone else. These days the fashion world is much more relaxed about what colors to wear and when, but every year you will still hear people say that white after Labor Day is unacceptable, all thanks to some snobby millionaires who decided that was a fashion no-no more than years ago.
Have you got a Big Question you'd like us to answer? Today's Top Stories. The New Power Dressing. Christian Vierig. The History of Not Wearing White After Labor Day In the late 19th century—long before you could wear jeans to a Michelin-starred restaurant—the society ladies were engaged in an invisible battle with the nouveau riche, one that could only be won by the subtle manipulation of fashion. Coco Chanel in , sticking it to those 19th-century mean girls.
Roland Schoor Getty Images. Zoe Cropped Wool-Blend Sweater. Leset modaoperandi. Valerie Ruched Shoulder Bag. Shereen Ruched Block Heel Mule. Ribbed Jersey Dress. Leslie Amon net-a-porter. White Jeans Theory. The White Jeans Theory is a theory that anybody, regardless of sex, who wears full length pure white jeans enjoys and engages in the act of anal sex. The theory was created after the founder of the White Jeans Theory discovered that girls that wear white jeans have very crazy, sexy and uncontrollable personality.
After months of pondering and investigating this discovery the founder realized that the commonalty between people who wear white jeans is the fact that they engage in anal sex. The theory includes both male and female.
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